As online visibility continues to be one of the most important elements in marketing a small practice, it’s important for doctors and healthcare providers to embrace the technology from the start. Consumers now have immediate access to more information than ever before.
The goal with this website was to create a design and navigation system that highlights the organization’s core message while validating their expertise and the work they do in the community, both visually and with written content. As a struggling small nonprofit with a number of bumps in the road in their past, they wanted to get online in a big way and make a positive first impression with visitors.
There are ways to connect with your website visitors by adding new content to your news feed (blog – a word I avoid for professional websites). By posing questions and asking for feedback at the end of the article – and leaving your news open to comments can help to create new and inspired communication with your audience. By responding to comments and feedback you not only develop a good rapport with with commenters, you also influence other visitors by highlighting your expertise and availability.
The goal with this new WordPress website design project was to completely demolish the old platform and start fresh with WordPress – to give her a more worthy persona and to redesign her online image as a professional and leader in her field. Hoping to make a smooth transition using the old content I quickly discovered that there really was no old content, so it was going to be a matter of starting from square one. Dr. Holland wanted to represented her practice and clearly describe her services but with a serious case of writer’s block and no access to anything other than a phone, this task ended up on my desk.