Medical Marketing Services for Oregon Providers
As online visibility continues to be one of the most important elements in marketing a small practice, it's important for doctors and healthcare providers to embrace the technology from the start. Consumers now have immediate access to more information than ever before. As a result, choosing a doctor is much less a guessing game for patients. In most cases, when a new patient walks into a clinic they already knows more about that practice than the staff or doctor may realize. When choosing a physician today, patients have a wealth of information right at their fingertips and a practice's online presence carries a lot of weight in determining who a patient chooses for a doctor. Below is a list of marketing tips aimed at new and small office practices. Locking in these simple aspects of smart digital marketing for medical practices will help ensure your success.
With a small practice or clinic, it is important to think about a target demographic. Who needs your services and where can you connect with them? The most important element in branding is a unique logo that represents what you do – this is the beginning of all of your marketing materials, from brochures to website, newsletter, email marketing, social media conversation and more. Once you have this element it will be effortless to foster image recognition in your community.
Medical Marketing with the Right Website
These days small practices cannot survive without a website. It’s the one thing that can give you a leg up on much of the competition. A well-designed website is an invaluable tool for reaching new patients, enhancing the patient experience, establishing your practice and you as a healthcare provider an authority in your field. With the right website you can even reducing the amount of time office staff spends scheduling appointments and giving directions.
Be Newsworthy (aka ‘blogging’)
Many businesses make the mistake of building a website and then not maintaining the ‘new’ vibe. By creating fresh content, you will not only boost your search ranking and reach new customers, you also connect directly with patients and keep them up-to-date on your practice.
Social media in general has a mind-blowing following, particularly when you consider that Facebook recorded 2.196 billion monthly active users for the just the first quarter of 2018. Obviously not all of those people are in your service area, but with that big of an audience it’s one of the best places to meet new potential clients. Other social media platforms to consider for medical marketing purposes besides Facebook is Twitter, LinkedIn, Google+, and Instagram, and more. The magic happens when your patients share or “like” your posts, their social circle will automatically see their reaction or comment. This is called ‘organic’ reach and at it can help create valuable new leads.
Positive reviews on Healthgrades, Vitals, Yelp, Facebook, Google My Business, and other review sites inevitably reach prospective patients who are looking for a new provider. You may not be able to remove or delete a negative comment but it’s important to take the time to respond to reviews, whether positive or negative with an original, short, and neutral message. Not only is that patient reading your response, the whole world is watching. Respectful responses to a negative review will serve your practice in very positive and potentially beneficial ways, helping to boost your medical marketing strategy. On the other hand, generous responses made to positive comments only help to solidify your professionalism and support the commentary.
Local Business Directories
Online directories enable patients to identify and connect with prospective healthcare providers and will help you develop your medical marketing range, grow your online presence and get discovered. This includes Chamber of Commerce and other business directories.
All of the above is important and imperative practices for healthcare professionals to consider and to take action on. Dhyzen Digital Marketing has a handle on every one of these approaches and can help you take your practice to the next level. We've been doing medical marketing for several years and we know the importance of having someone on your team who can navigate and deploy online resources in your favor. Contact us for more information and to explore the possibilities. We're happy to schedule a personal consultation at your convenience.