With a small practice or clinic, it is important to think about a target demographic. Consider who needs the healthcare services you provide, and where can you find and then connect with them in meaningful ways. The first element in medical branding is creating a unique logo that represents what you do and resonates with your practice. This is the beginning of all of your marketing materials, from brochures to website, newsletter, email marketing, social media conversation and more. Once you have this element it will be effortless to foster image recognition in your community.
These days small practices cannot survive without a website. It’s the one thing that can give you a leg up on much of the competition. A well-designed website is an invaluable tool for reaching new patients, enhancing the patient experience, establishing your practice and you as a healthcare provider an authority in your field. With the right website you can even reducing the amount of time office staff spends scheduling appointments and giving directions.
Be Newsworthy (aka ‘blogging’)
Many businesses make the mistake of building a website and then not maintaining the ‘new’ vibe. By creating fresh content, you will not only boost your search ranking and reach new patients, you also connect directly with people and keep them up-to-date on your practice.
Social media in general has the potential of generating a mind-blowing following, particularly when you consider that Facebook recorded 2.196 billion monthly active users for the just the first quarter of 2018. Obviously not all of those people are in your service area, but with that big of an audience it’s one of the best places to meet new potential clients, and there are a number of ways to target your local area via social media. Other social media platforms to consider besides Facebook is Twitter, LinkedIn, Google+, and Instagram, and more. The magic happens when your patients share or “like” or 'heart' your posts, their social circle will automatically see their reaction or comment. This is called ‘organic’ reach and at it can help create valuable new leads.
Positive reviews on Healthgrades, Vitals, Yelp, Facebook, Google My Business, and other review sites inevitably reach prospective patients who are looking for a new provider. You may not be able to remove or delete a negative comment under most circumstances, but it’s important to take the time to respond to reviews, whether positive or negative with an original, short, and neutral message. Not only is that patient reading your response, the whole world is watching. Respectful responses to a negative review will serve your practice in very positive and potentially beneficial ways. On the other hand, generous responses made to positive comments also help to solidify your professionalism and support the commentary.
Local Business Directories
Online directories enable patients to identify and connect with prospective healthcare providers and will help you grow your online presence and get discovered. This includes Chamber of Commerce and other business directories.
All of the above are important and imperative outreach considerations for healthcare professionals to embrace and to take action on as part of their overall marketing plan. Dhyzen Digital Marketing has a handle on every one of these approaches and can take your practice to the next level. Contact us for more information and to explore the possibilities.