Every Project is Unique

Every project has a story!

I understand that each client, whether medical, nonprofit, service provider or small business has a unique brand, individualized target market, audience and business goals. Each of my clients represents a uniquely handcrafted result. With more than 15 years experience in the digital marketing industry, I have gained a perspective that has helped me to match new client’s needs with the most optimal online strategy, with an eye towards sustainable growth.

I can confidently say that my work has successfully helped each clients understand, plan and execute their goals using Dhyzen-driven expertise in web design, development, strategy, social media marketing integration, well-rounded knowledge of hosting, SEO, site security and post-launch support. No matter what features, platforms, or customization a project may need, I always strive to work closely with each client to find the best solution for their business. One thing that remains constant in each new and on-going project is a commitment and determination to produce outcomes that surpass client expectations.

View featured case studies below to get a glimpse into the successful digital projects Dhyzen has created, along with the business results that we have generated to help them succeed.

 

Hawthorn Healing Arts Center

Contact me for link information.

Features

  • Debugging the Old Website
  • Regenerate Corrupted Content for New Website
  • Avada Theme Reset and & Reintegration
  • Image Optimization & Editing
  • Complete design remodel
  • Responsive Features
  • Social Media Integration
  • Add New Social Platforms
  • New Search Engine Inclusions
  • SEO Generated Content
  • SEO Rehab
  • Google & Bing Search setup
  • Analytics & Google Console Integration

Ongoing support for Monthly/Bi-monthly Newsletter

 

Hawthorn Healing Arts Center

Rehabbed Website

Overview:

Hawthorn Healing Arts is one of my favorite businesses on the planet, so when Dr. Phillips contacted me about helping them with their website and launching new marketing opportunities, I jumped at the chance to get involved.

Goals:

This website was so badly corrupted for never having updates to the theme or software (over about a 12 year period), that is was a larger challenge to undertake and get on the road to working than I imagined it might be. This website really is an ongoing challenge as the original site may have been hacked at one point or another, That left the content and the software tangled up in ways that are hard for mere mortals to imagine, and we are making progress every week with improvements and enhancements. That combined with unusual configuration and uses of pages and posts, this was one heavy job.

My goal was to untangle the dysfunctions and repair content as quickly as possible, then bring the most current version of their existing theme (Avada) back online and setup a new custom design and layout. This client has a loyal following so we wanted to make it possible for those folks to better find what they were looking for. We also wanted to incorporate new ways of getting news and information to the public, which would improve awareness of their services and bring in new clients while expanding their reach in the community. SEO was a priority to Dr. Phillips, and it's something we continue to improve upon as we work with the old content and integrate new ways of listing the website across the web.

Results:

After sweating bullets for a couple of weeks, I was able to iron out most of the bugs and design a new layout that works better for both the client and website users. By the time we were done with the initial rehab and final rollout, the site was much more functional and searchable. Visitors are now clicking through the website to visit more pages than ever and are eagerly using the new features we incorporated to make things work better. SEO was a bit of a challenge due to the strange setup of pages and posts on the original site, which gave us a bit of a trouble when we reset the site with Google, but within a week of going live we more than doubled traffic and got the site listed on more search engines and directories than ever before.

Nelson Builders & Consultants

Contact me for link information.

Features

  • Fully Mobile Compatibility
  • Content Creation
  • Complete design remodel
  • Responsive Features
  • Social Media Integration
  • Jump Start Social Media
  • SEO Generated Content
  • Google & Bing Site setup
  • Analytics & Google Console Integration
  • News Feed

Nelson Builders & Consultants

Rehabbing a decade old website (FUN!)

Overview:

Nelson Builders came to me as a referral from my favorite client - JB Advertising. A Santa Rosa CA based home builder that was seeing a slow-down in business since the wildfires swept through the region, these folks needed to get their existing website out of mothballs, updated to current standards, and working for them rather than acting as a barrier to new business.

Goals:

The goal of this website rehab project was to keep the existing theme (Avada) but bring it up to speed, generate content for pages that was otherwise nonexistent, and find creative ways to describe the work they do in meaningful ways. The layout and design of the old website was barely developed so this was also something that needed to be taken into consideration - same theme, brand new design and layout, from font to color choices, to widgets and plugins, to photo layouts, to social links to SEO operative content. Almost like a brand new site - with perhaps some dusty old stuff in the closets that needed to be sorted and deleted. Above all the Nelson's wanted to have a website that search engines could first discover, and then give them reasons to crawl the site and index the pages. They also needed search engines to list the business in a more comprehensive manner - this means properly placed keywords, phrases and setting up Google search results and Bing for Business.

Results:

I am incredibly pleased with the results of this rehab project. It makes me smile every time I visit the website. 🙂 There really is no comparison between what used to be there, and what visitors experience now. I think the Nelson's feel the same way, too. The look of the site is highly professional, the content is comprehensive, friendly without being flamboyant and it makes sense for the work that they do. It also does a good job of highlighting their expertise and professional skills. The layout helps to capture visitor's attention and keeps them engaged while they are there. Their social platforms are now setup and connected, Google and Bing have indexed the pages, and the thoughtfully created page content helps search engine find keywords and phrases in a clear and ready format, ramping up their SEO-ability by a thousandfold. I look forward to hearing that Nelson Builders and Consultants is rebuilding Santa Rosa one house at a time, with no time to spare. Thank you (Bev) JB Advertising for the referral. Thank you Nelson Builders.

Contact me for link information.

Features

  • Fully Mobile Compatibility
  • Solid Donation Platform
  • Content Editing (expansion where possible)
  • Responsive Design
  • Social Media Integration
  • SEO Ready
  • Google & Bing Site Submission
  • Security Enhancements
  • SSL Certification
  • News Feed
  • Optimized HQ Images

St Vincent de Paul Society of Crook County

Super Affordable Website (Nonprofit)

Overview:

St. Vincent de Paul came to me seeking an affordable way to build a website that expressed their mission and priorities in the community. Their major concerns involved making sure that visitors could make donations as effortlessly as possible and that questions were answered in clear and concise ways. The all-volunteer team pursued a rigorously Website Development Company interview process for both local and national web developers to find the best fit for this project. In the end, they also requested a number of written proposals. Dhyzen Creative Services came out on top. ????

Goals:

The goal with this website was to create a design and navigation system that highlights the organization's core message while validating their expertise and the work they do in the community, both visually and with written content. As a struggling small nonprofit with a number of bumps in the road in their past, they wanted to get online in a big way and make a positive first impression with visitors.

Results:

Recent comments from agency volunteers (they are all volunteers) is extremely positive, so it appears we have accomplished our goals. The site is built to give visitors an instant impression of the organization's community involvement, clearly expressing needs and their founding ideals. It is clean, clear and easy to navigate - helping to ensure that visitors get to the content they're looking for without having to plow through a lot of fluff. Their major priority for getting new donations is already beginning to pay off, proving that those features are functioning as planned. Another happy customer using my Super Affordable Website offer.

Click to view website ...

Features

  • 100% New Content
  • Functioning & Interactive Theme
  • Fully Featured Services
  • Integrated Payment Option
  • Redesigned Forms & Policies
  • New Logo Design
  • Enhanced SEO, Google Console, Site Map, etc.
  • Mobile Application
  • Custom CMS
  • Fully Responsive Design
  • Social Media Integration
  • Security Enhancements
  • SSL Certification
  • News Feed
  • Optimized HQ Images

Dr. Jenny Holland, Psy, D.

Responsive, Up-to-Date, Professional, Comprehensive

Overview:

Dr. Jenny Holland was referred to me by JB Communications. Her primary concerns involved a stagnant and old-school Wix website that literally turned new clients away. Upon investigation I discovered serious content issues, visibility problems and negative image impact due to how the content sorely misrepresented her professionally.

Goals:

The goal with this website was to completely demolish the old platform and start fresh with WordPress - to give her a more worthy persona and to redesign her online image as a professional and leader in her field. Hoping to make a smooth transition using the old content I quickly discovered that there really was no old content, so it was going to be a matter of starting from square one. Dr. Holland wanted to represented her practice and clearly describe her services but with a serious case of writer's block and no access to anything other than a phone, this task ended up on my desk.

In addition to re-marketing and rebranding her practice website we also needed to get her social media up-to-speed and setup some new platforms for reaching potential new clients. Of course integrating social media links and platforms, enhancing SEO on the website and making it easy for visitors to contact her was also at the top of the list. My goal included utilizing a news blog in order to bring attention to her practice and get people flowing to her website.

Results:

While this website is still fresh out of the box, but analytics suggests that all of our tick marks are being hit even in just the first week. With having to generate, write, edit and design more than 15 new pages, plus add new news items -- this was not small undertaking. But the result speak for themselves. The website is visually attractive, easily navigable and all of the features are designed to make visitor experience more rewarding -- both for the visitor and for Dr. Holland.

In addition, I have worked above and beyond to give Dr. Holland the professional persona she was after, now it's up to her to carry the ball forward as new clients contact her for services. Early feedback from visitors suggests that the new searching capabilities and improved navigation provide a more enjoyable overall user experience.

Features

  • Mobile Application
  • Custom CMS
  • Responsive Design
  • Social Media Integration
  • Security Enhancements
  • SSL Certification
  • Connection to Patient Portal
  • Knowledge Library
  • News Feed
  • Multiple Physician Focus Areas
  • Clearly Defined Sections
  • Optimized HQ Images

Santa Rosa Orthopaedics

Responsive, Secure and Current

Overview:

As the primary partner for JB Communications out of Santa Rosa, CA I have worked on this website literally for years. Inherited from a previous HTML designer I struggled daily to deal with a myriad of coding issues, design flaws and hacking vulnerabilities. Finally, in late 2018 we got the green light to start a rebuild project.

Goals:

The goal with this website and client was to bring their online presence out of the dark ages. This meant, editing verbiage and streamlining content to make it more visible and easily navigable to site visitors. Another important element was to make sure the renovated site included mobile compatibly and easy access to all digital devices - something the old site never considered. This is a heavily utilized website by the Northern California community, and as such we also needed to make it modern, attractive and SEO optimized.

Advanced navigation offers site visitors avenues to arrive at their destinations in a a number of sensible ways. The new site, responsively designed, is also an impressive marketing tool, highlighting each doctor's practice information and specialty in ways that compel potential new patients to make an appointment. And discovering how to make that appointment is now effortless, thanks to the layout and design of this website.

Results:

While this website is still fresh out of the box, SRO physicians and patients alike are finding it much easier to get to the information they are looking for. Visitors enjoy the experience of learning new things about the practice along the way without enduring pedantic or contrived narratives. Throughout this website I opted to use realistic, high quality images to make the site more enjoyable to visit while clearly conveying the intention of each section and individual page. This site was successfully implemented in a timely manner and within budget. My goal was to make it very easy for visitors to find what they are looking for and to create a constant stream of new and returning patient appointments in a way that enhances SRO's ongoing success story.

Feedback suggests that the new searching capabilities and improved navigation provide a more enjoyable overall user experience.