Each Website Design is Unique

I love working directly with my clients to create custom website designs that work. It’s amazing to see how a new website unfolds for someone who has never had a website before. It’s also rewarding to see the reaction of someone who has been limping along with an inadequate website for too long, seemingly surprised that so much information can be conveyed in such an effective way. It’s almost magical.

I suspect the satisfaction I get from this process has something to do with how I operate in the dimension of digital design, and I mean that exactly. When you spend so much time virtually connecting with people in this otherwise invisible world we call the Internet, eventually you begin to appreciate that it truly is a dimension all its own.

Recently while working with a client, showing her how to make changes though the WordPress dashboard, and giving her a glimpse of how visitors will experience the services and projects featured on each section – I found myself saying that her unique website design comes alive for her website visitor. And really, it is! It might not be alive in the sense that say your dog is alive. You don’t have to put special item on your grocery list to keep it healthy, nor do you have cleanup after it, or take it for a walk in the park every day.

Bringing Your Website to Life

Every well-made website is alive in the sense that it does interact with the world in very specific ways. A website design that considers its virtual impact on visitors before it is created can become capable of ‘touching’ people and drawing them in to search for more, hopefully leaving them satisfied before they click away on some other virtual pursuit. This, in the same way that a bad website is capable of confusing or ‘repelling’ visitors. When a website evokes positive emotion, you know that what you’re seeing in the nondimensional world of the Internet is well, alive.

Although it may not be physically ‘alive’ you do have to ‘feed’ a website regularly – in that; in order to keep visitors coming back to your website – it needs to be fed new content on a regular basis. And although you don’t have to pick up various unpleasant smelling leavings with a website, you do need to constantly work to keep the old content fresh and vital, and occasionally you’ll need to scoop up content that’s no longer relevant and give it a toss in the virtual trash. Also, a website needs to be kept ‘alive’ so that it doesn’t fade out over time, becoming stagnate and irrelevant. This is accomplished by generating interesting new content, photos and artwork, and by keeping new information at the top, and interacting with site visitors whenever possible.

Website Designs for Success

A consciously created website speaks to visitors in unique ways. It’s well thought out to convey a specific intent, and it clearly and immediately shares certain information in such a way that people are effortlessly directed to the answers they may be seeking. People either respond to a website’s message or they don’t. A website designer has done a good job of conveying the message for the site owner when people are drawn in by the visuals and compelled to take a moment to read the content – whether or not they may be invested in the message, product or service.

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