Working to drive traffic to your services
Having been in this business for more than 15 years, I won't confuse you with mystifying terms aimed at glorifying the online marketing process. When you work with me you will get common sense strategies that lead to real people making real connections with your business or practice. My marketing strategies are designed to reach real people in your own community in such a way that they are inspired to buy your products, invest in your services, participate in your events and take advantage of your offerings. What you get is real life marketing reaching real people which helps to expand your reach and build your community resulting in long lasting connections that will help grow your business.
Services are provided at your choosing and may include:
- WordPress Website Design & Development
- Website Maintenance and Improvements
- Social Media Marketing Setup & Support
- Newsletter creation and email marketing
- News articles and new content for social media
- Graphic Design (website graphics, headers, social posts, content improvement, newsletter support)
- SEO baseline setup and ongoing improvements
- Website & social tracking (analytics, etc.)
How are my services more affordable than hiring an employee?
For starters, much of the work I do for companies is tax deductible (check with your accountant). Because I know what I'm doing and do not require training, I get the job done quicker and with the highest level of professionalism. As an independent contractor hiring me is an affordable option for a smaller company due to the level of knowledge I have for all things online marketing. I can easily integrate with your company’s team to provide consulting, website design support and maintenance, create or support graphic design projects, help with public relations & communications and I can assist with most any project.
OPTIMAL PACKAGE for Social Media Marketing
1-2 posts per week >>> $420/month
This works well for businesses with a functional website and social platforms already set up. The package includes content creation for posts which may include research news, service specific articles (500 words or less), events, etc. And customized ads for posting to social platforms (linking back to your website).
This involves posting articles directly to client website newsfeed and sharing these articles to social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.) Typically also include recruiting followers, improving impact of ads via audience selection for paid advertising, and improving layout/design of social media pages.
OPTIMAL PACKAGE for Email Marketing
Monthly Newsletter set up and mailed out via your email marketing provider (Constant Contact, MailChimp, etc.). For clients who require content generation: $320/month (may vary depending on hours involved). For clients who provide the content: $160-200/mo. - Bi-Monthly $290
Newsletters are by far the best way to keep in touch with your community. To have a good newsletter you need to have news, so this offer may include creating content (articles) for the newsletter which are posted to your website newsfeed. Typically three to four articles are best with at least 2 of those being actual news. Additional articles can be drawn from existing website content that talk about services or products, or archived news where applicable.
Services may be provided in these sample formats (suggested for routine services such as social media management, website maintenance, content creation):
On a monthly basis - 8 hours (or more)
On a weekly basis - 3-5 hours (or more)
On a daily basis - 1-2 hours (or more)
(Adjustments may be made to service hours as needed by client.)
My 2022-2023 fee is $40/hr. Email me now to get started.