Practical strategy. Well-written content. Websites that work.
Who I Work With
Over the years, I’ve worked with a wide range of organizations, but most clients fall into a few familiar categories:
Healthcare & Wellness Practices
Doctors, naturopathic physicians, acupuncturists, massage therapists, lawyers and other practitioners who want educational content that reflects their expertise.
Small Businesses
Business owners who need a professional website and consistent communication with their customers.
Community Organizations & Museums
Groups that want to share stories, preserve history, and stay connected with their local community.
Each type of client requires a slightly different voice and communication style. One of the most important parts of my work is adapting content so that it sounds natural and authentic for the organization it represents.
Core Services
Clients can work with me on individual projects or ongoing support. Services are flexible and designed to fit the needs of each organization.
WordPress Website Design & Development
Building clear, functional websites that present your services and provide a strong foundation for your online presence.
Website Maintenance & Improvements
Ongoing updates, troubleshooting, improvements, and performance monitoring.
Content Creation & Educational Articles
Research-driven articles, blog posts, newsletters, and website content that help explain complex topics in ways that are accessible and engaging.
Social Media & Communication Support
Helping organizations maintain a consistent and professional voice across their online platforms.
Graphic Design & Content Presentation
Website graphics, social posts, headers, and visual improvements that make information easier to read and share.
SEO Foundations & Analytics
Search optimization and tracking tools that help your website reach the right audience and measure results.
A Practical Alternative to Hiring In-House
Many organizations need help with websites, marketing, and communication but don’t need—or can’t justify—a full-time employee. Working with an experienced independent professional provides access to a wide range of skills without the cost and complexity of hiring in-house staff. Because I already understand the tools and platforms involved, projects move efficiently and can adapt as your needs change. I often work alongside existing teams to provide support with website management, content development, communications, and online strategy.
A Modern Approach to Content Creation
Creating meaningful content today often involves a mix of research tools, digital platforms, and writing technology. As part of my workflow, I sometimes use AI-assisted tools to help organize research, explore ideas, and streamline early drafts. These tools make the research process faster, but they don’t replace the thinking behind the work.
Every article and piece of content is carefully reviewed, edited, and shaped to reflect the voice, expertise, and goals of the client. The result is content that remains thoughtful, accurate, and genuinely helpful to readers.
Long-Term Collaboration
Many clients I work with have been with me for years. What begins as a website project or article often evolves into an ongoing partnership that includes content creation, website support, and communication strategy. That continuity allows organizations to build a consistent voice and a stronger connection with their audience over time.
If you’re looking for practical help strengthening your online presence—through clear content, reliable websites, and thoughtful communication—I’d be happy to talk about how we might work together.
How are my services more affordable than hiring an employee?
For starters, much of the work I do for companies is at least partly deductible (check with your accountant). Because I know what I'm doing and do not require training, I get the job done quicker and with the highest level of professionalism. As an independent contractor hiring me is an affordable option for a smaller company due to the level of knowledge I have for all things online marketing. I can easily integrate with your company’s team to provide consulting, website design support and maintenance, create or support graphic design projects, help with public relations & communications and I can assist with most any project.
OPTIMAL PACKAGE for Social Media Marketing
1-2 posts per week >>> $90-180/week (bi-monthly also available)
This works well for businesses with a functional website and social platforms already set up. The package includes content creation for posts which may include research news, service specific articles (500 words or less), events, etc. And customized ads for posting to social platforms (linking back to your website).
This involves posting articles directly to client website newsfeed and sharing these articles to social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.) Typically also include recruiting followers, improving impact of ads via audience selection for paid advertising, and improving layout/design of social media pages.
OPTIMAL PACKAGE for Email Marketing
Monthly Newsletter set up and mailed out via your email marketing provider (Constant Contact, MailChimp, etc.). For clients who require content generation: $320/month (may vary depending on hours involved). For clients who provide the content: $160-200/mo. - Bi-Monthly $290
Newsletters are by far the best way to keep in touch with your community. To have a good newsletter you need to have news, so this offer may include creating content (articles) for the newsletter which are posted to your website newsfeed. Typically three to four articles are best with at least 2 of those being actual news. Additional articles can be drawn from existing website content that talk about services or products, or archived news where applicable.
Services may be provided in these sample formats (suggested for routine services such as social media management, website maintenance, content creation):
On a monthly basis - 8 hours (or more)
On a weekly basis - 3-5 hours (or more)
On a daily basis - 1-2 hours (or more)
(Adjustments may be made to service hours as needed by client.)
My standard fee is $45/hr. Email me now to get started.