Website Development

Your business deserves to be presented as fresh, original and savvy in today’s complicated digital world. New websites, website rehabs or renewing older layouts.

The Big Three for Enhancing Your Online Presence

Posted on November 7, 2023November 7, 2023 by D. K.

Having a robust online presence is essential for small business owners. With an increasing number of consumers turning to the internet to discover and engage with businesses, it's crucial to make your mark in the online world. Here are three strategies to help small business owners improve their online presence:

Develop an Engaging Website

Your website is often the first point of contact between your business and potential customers. Therefore, it's imperative to create a well-designed, user-friendly website that reflects your brand identity and provides valuable information. Ensure that your website is mobile-responsive. With the majority of internet users accessing websites from their smartphones, a mobile-friendly site is crucial for a positive user experience. Regularly update your website with high-quality, relevant content. This can include blog posts, articles, product descriptions, and more. Valuable content not only attracts visitors but also helps with search engine optimization (SEO). Another thing you can do is implement clear and compelling CTAs throughout your website to guide visitors toward the desired actions, such as making a purchase, signing up for a newsletter, or contacting you for more information.

Leverage Social Media

Social media platforms offer an excellent opportunity for small business owners to connect with their audience and promote their products or services. Select the social media platforms that align with your target audience and business goals. Whether it's Facebook, Instagram, Twitter, LinkedIn, or others, focus your efforts on where your potential customers are most active. Regular and consistent posting is key to maintaining an active online presence. Create a content calendar and post engaging and relevant content to keep your audience informed and entertained. Engage with your followers by responding to comments, messages, and mentions. Building a community around your brand can foster trust and loyalty.

Invest in Search Engine Optimization (SEO)

SEO is a fundamental component of improving your online visibility. By optimizing your website for search engines, you can rank higher in search results and drive more organic traffic. Identify relevant keywords related to your business and industry. Use tools like Google's Keyword Planner to find the most valuable keywords for your website. Optimize your website's on-page elements, such as title tags, meta descriptions, and header tags, with your chosen keywords. Build a network of quality backlinks to your website from reputable sources. These backlinks help improve your site's authority and search engine rankings.

Ultimately, enhancing your online presence is a vital step for small business owners looking to grow and succeed in the digital age. By developing an engaging website, utilizing social media effectively, and investing in SEO, you can expand your reach, attract more customers, and ultimately thrive in the online marketplace.

Bringing Your Small Business Website to Life

Posted on October 3, 2023October 3, 2023 by D. K.

In the ever-evolving digital landscape, small business owners are discovering the transformative power of a well-designed website. It's a journey that can be filled with excitement, whether you're working with a brand-new website to injecting new life into an outdated one. As a web designer who cherishes the opportunity to craft custom website designs, the process is akin to weaving magic. The satisfaction derived from helping clients witness their digital dreams take shape is truly magical.

In this dimension of digital design, where connections are virtual and the internet is our canvas, every project unfolds like a unique story. It's a realm where creativity meets functionality, and where websites take on a life of their own.

The Digital Dimension of Design

When you immerse yourself in the world of web design, it's possible to appreciate the internet as a dimension unto itself. It's a space where ideas are born, businesses can grow and thrive, and where real human connections are formed. It's in this digital dimension that creativity flourishes - for designers as well as businesses.

Recently, while guiding a client through the WordPress dashboard I offered a virtual glimpse of how website visitors would experience her services and projects. This helped to demonstrate how a well designed website design comes alive for visitors. And, in some ways a website does come to life, albeit in a different sense than a living being. You don't need to care for it like a pet, but you do need to nurture it to ensure it thrives.

Bringing Your Website to Life

A well-crafted website is alive in the sense that it interacts with the world in specific ways. A website designed with the user's experience in mind has the power to engage, captivate, and leave a lasting impression. It can "touch" people emotionally and draw them in, just as a poorly designed website can confuse or repel visitors. When a website elicits positive emotions through visuals, color scheme and word content, visitors will be compelled to stay on that website longer - giving you a unique opportunity to interact with potential new clients, customers and visitors - even before an appointment has been scheduled, a product sold or a email exchanged.

While it may not require physical care, a website does need to be regularly "fed" with fresh content to keep visitors coming back. Content maintenance is akin to tending to a garden, where you nurture the fruitful bits and prune the irrelevant. It's about keeping the website "alive" and relevant over time by generating engaging content, updating visuals, and fostering interactions with site visitors.

Website Designs for Success

A well-thought-out website speaks to visitors in unique ways. It's a deliberate creation with a specific intent, conveying information in a manner that effortlessly guides users to their desired answers. Visitors either resonate with a website's message or they don't. The success of a website lies in crafting a design that draws users in with visually appealing elements that encourages them to explore the content, regardless of whether they immediately connect with the message, product, or service.

The journey of creating a website that works for small businesses is a captivating blend of creativity and functionality. It's about bringing a website to life in the digital dimension, where design choices, content updates, and user interactions can breathe vitality into the online presence of small businesses. Digital designers hold the key to unlocking the magic of a website that not only exists, but informs, inspires and thrives in the digital realm.

New clients receive this special discount!

Posted on February 10, 2023February 10, 2023 by D. K.

My marketing strategies are designed to reach real people in your own community in such a way that they are inspired to buy your products, invest in your services, participate in your events and take advantage of your offerings. What you get is real life marketing reaching real people which helps to expand your reach and build your community resulting in long lasting connections that will help grow your business.

Services are provided at your choosing and may include:

WordPress Website Design & Development
Website Maintenance and Improvements
Social Media Marketing Setup & Support
Newsletter creation and email marketing
News articles and new content for social media
Graphic Design (website graphics, headers, social posts, content improvement, newsletter support)
SEO baseline setup and ongoing improvements
Website & social tracking (analytics, etc.)

Contract Services may be provided in these sample formats:

On a monthly basis - 8 hours (or more)
On a weekly basis - 3-5 hours (or more)
On a daily basis - 1-2 hours (or more)

(Adjustments may be made to service hours as needed by client.)

Are you interested in our services? Let's talk!

Websites That Make Connections Endure

Posted on June 23, 2022November 14, 2022 by Resident Journalist

I love working directly with my clients to create custom website designs that work. It’s amazing to see how a new website unfolds for someone who has never had a website before. It’s also rewarding to see the reaction of someone who has been limping along with an inadequate website for too long, seemingly surprised that so much information can be conveyed in such an effective way. It’s almost magical.

Major Reasons you need a working website

Posted on June 2, 2022November 14, 2022 by Resident Journalist

1. Visibility

A well-designed website is a great way to instill confidence and present your business in the best light to as many people as possible. In this day and age, customers expect you to have a website, and your competitors are very likely already on the Internet and actively growing their customer base as a result. It is important to keep up and to use the Internet to reach your wider community of potential customers.

2. Your Website is Open 24/7

Unlike most businesses who offer limited weekday hours a website is virtually open 24 hours a day, 365 days a year. Being on the web makes it convenient for anyone to read about your products and services anytime, anywhere.

3. Your Website is always relevant

If you own a business, you already know how expensive and time consuming it is to create and update printed handouts like brochures, newsletters and fliers. Website content is easier, cheaper and quicker to create and update than anything that needs to printed and distributed. Your online capacities are practically limitless so your ability to communicate with current and potential customers by providing comprehensive information instantly is unmatched and more accurate than anything you can do in print. Plus, by providing brochures, handouts and fliers as downloadable forms your customers can print out any materials they might need conveniently and quickly and you don’t need to worry about printing, envelopes and postage.

4. Reach your community

By having a professional online presence you are no longer isolated and dependent on just your immediate area to support your business. With a website you join an emergent community of entrepreneurs and small businesses offering quality products and services to an ever expanding and eager new audience, customers and supporters.

5. Get acquainted with new customers and the community

By providing answers to common questions about your business directly on your website, you have the ability to entice your website visitors to learn more quickly and to buy your products sooner. Online contact forms can be used to allow customers to request more personalized information which give you the opportunity to create important relationships. You can also allow visitors to download current product lists, order forms and other important documents.

6. Gather Information and Generate Valuable Leads

With a website you can actually gather information about your website visitors and potential customers by providing online forms and surveys. In this way customers actually come to you and you are better able to target genuine customers who are seriously interested in what you have to sell.

7. Why you need my help

Having a website presence which comes across has highly professional, contemporary, attractive and easily update-able, means that you are able to give a good first impression to your future customers and a reason for your current customers to keep coming back. The customized WordPress websites that I create for small businesses get the best results for both my clients and their website visitors. With an attention to detail and an ability to understand what people are looking for online eliminates doubt, confusion and frustration for both you and your visitors.

8. Reasonably Price – Excellent Results

The cost for a new or redesigned informational WordPress website set-up is charge by hour and depending on how ready your content is, it can take just a few days to complete. Prices can vary depending on how available the content is (pre-prepared written material, logos and photos), and the complexity of the site. I will be happy to flow in ready content or help you to create new content, prepare photos and embed videos or other media. I am also availablel for the on-going maintenance and updates.

Visit my website or contact me for more information.