News

Articles to help small businesses and medical practices get a better understanding of online marketing. Topics cover website designs, WordPress rehab, redesign and updating, social media and more.

Major Reasons you need a working website

Major Reasons you need a working website

Posted on by Resident Journalist

Websites need to work for you.

1. Visibility

A well-designed website is a great way to instill confidence and present your business in the best light to as many people as possible. In this day and age, customers expect you to have a website, and your competitors are very likely already on the Internet and actively growing their customer base as a result. It is important to keep up and to use the Internet to reach your wider community of potential customers.

2. Your Website is Open 24/7

Unlike most businesses who offer limited weekday hours a website is virtually open 24 hours a day, 365 days a year. Being on the web makes it convenient for anyone to read about your products and services anytime, anywhere.

3. Your Website is always relevant

If you own a business, you already know how expensive and time consuming it is to create and update printed handouts like brochures, newsletters and fliers. Website content is easier, cheaper and quicker to create and update than anything that needs to printed and distributed. Your online capacities are practically limitless so your ability to communicate with current and potential customers by providing comprehensive information instantly is unmatched and more accurate than anything you can do in print. Plus, by providing brochures, handouts and fliers as downloadable forms your customers can print out any materials they might need conveniently and quickly and you don’t need to worry about printing, envelopes and postage.

4. Reach your community

By having a professional online presence you are no longer isolated and dependent on just your immediate area to support your business. With a website you join an emergent community of entrepreneurs and small businesses offering quality products and services to an ever expanding and eager new audience, customers and supporters.

5. Get acquainted with new customers and the community

By providing answers to common questions about your business directly on your website, you have the ability to entice your website visitors to learn more quickly and to buy your products sooner. Online contact forms can be used to allow customers to request more personalized information which give you the opportunity to create important relationships. You can also allow visitors to download current product lists, order forms and other important documents.

6. Gather Information and Generate Valuable Leads

With a website you can actually gather information about your website visitors and potential customers by providing online forms and surveys. In this way customers actually come to you and you are better able to target genuine customers who are seriously interested in what you have to sell.

7. Why you need my help

Having a website presence which comes across has highly professional, contemporary, attractive and easily update-able, means that you are able to give a good first impression to your future customers and a reason for your current customers to keep coming back. The customized WordPress websites that I create for small businesses get the best results for both my clients and their website visitors. With an attention to detail and an ability to understand what people are looking for online eliminates doubt, confusion and frustration for both you and your visitors.

8. Reasonably Price – Excellent Results

The cost for a new or redesigned informational WordPress website set-up is charge by hour and depending on how ready your content is, it can take just a few days to complete. Prices can vary depending on how available the content is (pre-prepared written material, logos and photos), and the complexity of the site. I will be happy to flow in ready content or help you to create new content, prepare photos and embed videos or other media. I am also availablel for the on-going maintenance and updates.

Visit my website or contact me for more information.

Marketing Strategy 101: Putting your brand forward

Marketing Strategy 101: Putting your brand forward

Posted on by Resident Journalist

The type of online marketing that we manage for our clients is designed to facilitate authentic relationships between the business and their followers. As with any promotional strategy, strategic marketing brings together traditional advertising, updated branding, online and social media connections with promotional elements that are geared toward creating positive interaction with the community, which in turn, helps to build trust, demonstrates expertise and ultimately, brings in new customers/clients.One aspect of marketing that is important for small businesses to be mindful of is name recognition (or ‘branding’) and word of mouth referrals.

The science behind marketing says that it takes many encounters with a product, brand, or in this case; small business before a sense of recognition is established in a person’s mind. Putting name brand information into the hands and at the fingertips of customers is the only way to instigate this kind of lasting impression. Making sure the business name, address, phone number and website address is listed clearly on any printed material that might leave your business in the hands of a customer or client is a good, and time tested strategy to stick by. This includes any shopping bags, pamphlets, flyers, brochures and business cards – particularly important in the case where they might be shared with friends.

Free-standing signs have long been a most effective marketing tool as is routinely targeted mailings to repeat customers and local area residents. But more and more today the task of name brand recognition is accomplished online through interactive websites, strategically placed articles and on-going social media engagement; by engaging in an active Facebook, Twitter, YouTube, Google Plus and Pinterest presence.

There is a growing array of options for expanding into the world of ‘instant’ digital marketing including online advertising (via your Facebook community for example), active and up-to-date search engine directories, business review sites (such as Yelp) and website contact forms that can, when carefully managed, help to drive new customers to your business.

Ultimately, you don’t have to be in your 20s any more to appreciate smart phones, instant messaging, email, texting, Facebook, Twitter and other social media – elements that can also incorporate inexpensive communications tools that can be harnessed to support promotional efforts, expand public relations and provide patient education. Staying abreast of and managing all of these important elements of today’s marketing options can be mind boggling and time consuming to busy business owners, which is why Dhyzen Creative Services is there to provide the expertise and support clients have come to rely on, and trust.

Another successful Super Affordable Website

Another successful Super Affordable Website

Posted on by Resident Journalist

The goal with this website was to create a design and navigation system that highlights the organization’s core message while validating their expertise and the work they do in the community, both visually and with written content. As a struggling small nonprofit with a number of bumps in the road in their past, they wanted to get online in a big way and make a positive first impression with visitors.