Website Development

Your business deserves to be presented as fresh, original and savvy in today’s complicated digital world. New websites, website rehabs or renewing older layouts.

The Big Three for Enhancing Your Online Presence

The Big Three for Enhancing Your Online Presence

Having a robust online presence is essential for small business owners.

3 Strategies for Small Business Owners to Enhance Their Online Presence

Having a robust online presence is essential for small business owners. With an increasing number of consumers turning to the internet to discover and engage with businesses, it's crucial to make your mark in the online world. Here are three strategies to help small business owners improve their online presence:

Develop an Engaging Website

Your website is often the first point of contact between your business and potential customers. Therefore, it's imperative to create a well-designed, user-friendly website that reflects your brand identity and provides valuable information. Ensure that your website is mobile-responsive. With the majority of internet users accessing websites from their smartphones, a mobile-friendly site is crucial for a positive user experience. Regularly update your website with high-quality, relevant content. This can include blog posts, articles, product descriptions, and more. Valuable content not only attracts visitors but also helps with search engine optimization (SEO). Another thing you can do is implement clear and compelling CTAs throughout your website to guide visitors toward the desired actions, such as making a purchase, signing up for a newsletter, or contacting you for more information.

Leverage Social Media

Social media platforms offer an excellent opportunity for small business owners to connect with their audience and promote their products or services. Select the social media platforms that align with your target audience and business goals. Whether it's Facebook, Instagram, Twitter, LinkedIn, or others, focus your efforts on where your potential customers are most active. Regular and consistent posting is key to maintaining an active online presence. Create a content calendar and post engaging and relevant content to keep your audience informed and entertained. Engage with your followers by responding to comments, messages, and mentions. Building a community around your brand can foster trust and loyalty.

Invest in Search Engine Optimization (SEO)

SEO is a fundamental component of improving your online visibility. By optimizing your website for search engines, you can rank higher in search results and drive more organic traffic. Identify relevant keywords related to your business and industry. Use tools like Google's Keyword Planner to find the most valuable keywords for your website. Optimize your website's on-page elements, such as title tags, meta descriptions, and header tags, with your chosen keywords. Build a network of quality backlinks to your website from reputable sources. These backlinks help improve your site's authority and search engine rankings.

Ultimately, enhancing your online presence is a vital step for small business owners looking to grow and succeed in the digital age. By developing an engaging website, utilizing social media effectively, and investing in SEO, you can expand your reach, attract more customers, and ultimately thrive in the online marketplace.

Bringing Your Small Business Website to Life

Bringing Your Small Business Website to Life

Designing for Success

In the ever-evolving digital landscape, small business owners are discovering the transformative power of a well-designed website. It's a journey that can be filled with excitement, whether you're working with a brand-new website to injecting new life into an outdated one. As a web designer who cherishes the opportunity to craft custom website designs, the process is akin to weaving magic. The satisfaction derived from helping clients witness their digital dreams take shape is truly magical.

In this dimension of digital design, where connections are virtual and the internet is our canvas, every project unfolds like a unique story. It's a realm where creativity meets functionality, and where websites take on a life of their own.

The Digital Dimension of Design

When you immerse yourself in the world of web design, it's possible to appreciate the internet as a dimension unto itself. It's a space where ideas are born, businesses can grow and thrive, and where real human connections are formed. It's in this digital dimension that creativity flourishes - for designers as well as businesses.

Recently, while guiding a client through the WordPress dashboard I offered a virtual glimpse of how website visitors would experience her services and projects. This helped to demonstrate how a well designed website design comes alive for visitors. And, in some ways a website does come to life, albeit in a different sense than a living being. You don't need to care for it like a pet, but you do need to nurture it to ensure it thrives.

Bringing Your Website to Life

A well-crafted website is alive in the sense that it interacts with the world in specific ways. A website designed with the user's experience in mind has the power to engage, captivate, and leave a lasting impression. It can "touch" people emotionally and draw them in, just as a poorly designed website can confuse or repel visitors. When a website elicits positive emotions through visuals, color scheme and word content, visitors will be compelled to stay on that website longer - giving you a unique opportunity to interact with potential new clients, customers and visitors - even before an appointment has been scheduled, a product sold or a email exchanged.

While it may not require physical care, a website does need to be regularly "fed" with fresh content to keep visitors coming back. Content maintenance is akin to tending to a garden, where you nurture the fruitful bits and prune the irrelevant. It's about keeping the website "alive" and relevant over time by generating engaging content, updating visuals, and fostering interactions with site visitors.

Website Designs for Success

A well-thought-out website speaks to visitors in unique ways. It's a deliberate creation with a specific intent, conveying information in a manner that effortlessly guides users to their desired answers. Visitors either resonate with a website's message or they don't. The success of a website lies in crafting a design that draws users in with visually appealing elements that encourages them to explore the content, regardless of whether they immediately connect with the message, product, or service.

The journey of creating a website that works for small businesses is a captivating blend of creativity and functionality. It's about bringing a website to life in the digital dimension, where design choices, content updates, and user interactions can breathe vitality into the online presence of small businesses. Digital designers hold the key to unlocking the magic of a website that not only exists, but informs, inspires and thrives in the digital realm.

 

New clients receive this special discount!

New clients receive this special discount!

A limited time offer!

We are in business development mode! Our lucky new clients will receive this offer at the time of project completion. Are you interested in our services? Let's talk!

A limited time offer!

My marketing strategies are designed to reach real people in your own community in such a way that they are inspired to buy your products, invest in your services, participate in your events and take advantage of your offerings. What you get is real life marketing reaching real people which helps to expand your reach and build your community resulting in long lasting connections that will help grow your business.

Services are provided at your choosing and may include:

WordPress Website Design & Development
Website Maintenance and Improvements
Social Media Marketing Setup & Support
Newsletter creation and email marketing
News articles and new content for social media
Graphic Design (website graphics, headers, social posts, content improvement, newsletter support)
SEO baseline setup and ongoing improvements
Website & social tracking (analytics, etc.)

Contract Services may be provided in these sample formats:

On a monthly basis - 8 hours (or more)
On a weekly basis - 3-5 hours (or more)
On a daily basis - 1-2 hours (or more)

(Adjustments may be made to service hours as needed by client.)

Are you interested in our services? Let's talk!

Pro Site Development for Less

Pro Site Development for Less

Super Affordable Website Offer

New super affordable websites for clients that qualify

Due to the popularity of this offer, Super Affordable Websites for small businesses is now open to all small businesses, nonprofits and healthcare professionals that qualify. Nonprofits qualify for additional $50 discount!

My Super Affordable Website offer works for people who provide a service and don’t need a lot of content to get the point across. This website design offer is meant to be as quick and painless as possible while providing the professional results you need. These sites are just as comprehensive as larger content-volume sites only on a smaller scale. They are created to highlight your services and products in ways that appeal to visitors, and satisfy your most immediate marketing challenges. More elements can be added over time and we're always here to support upgrades, additions and changes.

You are the owner of your site (via whatever host you choose) and you'll never have to wonder who the host company is or how to keep the site online and current years from now. My super affordable sites include: Customized WordPress Theme, as many pages as you need (around 12 providing you have the content - About, Services, Practice Descriptions, Contact, Locations, FAQs, News/Blog, etc.).

  • Applications as Needed
  • Search Engine Optimization
  • High Quality Photos
  • Content Editing & Some Content Creation
  • Google Analytics-ready
  • Search Engine Submission & Optimization
  • Security Ready (+SSL via Your Host)
  • Social Media Account(s) set-up (as needed for Facebook and Twitter)
  • Blog/News coordinated to publish to social media, and much more!

Contact me with ‘Super Affordable Website’ in the subject of your email and I will let you know how to qualify for an $700 website.


New Client Responses ...

"I’ve had a chance to check out the website and FB pages from my phone. I love them so much!" Dr. Jenny Holland PsyD

"I’m so excited! You’ve done a stellar job." ~ St. Vincent de Paul of Crook County

"It exceeds my expectations. Well done!" ~ Cheryl Adcox, Doula

"I like it! Brings me into the 21st Century!" ~ Michael Krickorian


New Super Affordable Website Clients

Recently completed Super Affordable Websites

 

 

Websites That Make Connections Endure

Websites That Make Connections Endure

I love working directly with my clients to create custom website designs that work. It’s amazing to see how a new website unfolds for someone who has never had a website before. It’s also rewarding to see the reaction of someone who has been limping along with an inadequate website for too long, seemingly surprised that so much information can be conveyed in such an effective way. It’s almost magical.