Marketing Strategy 101: Putting your brand forward

Marketing Strategy 101: Putting your brand forward

Beautiful young woman talking on mobile phoneThe type of online marketing that we manage for our clients is designed to facilitate authentic relationships between the business and their followers. As with any promotional strategy, strategic marketing brings together traditional advertising, updated branding, online and social media connections with promotional elements that are geared toward creating positive interaction with the community, which in turn, helps to build trust, demonstrates expertise and ultimately, brings in new customers/clients.One aspect of marketing that is important for small businesses to be mindful of is name recognition (or ‘branding’) and word of mouth referrals.

The science behind marketing says that it takes many encounters with a product, brand, or in this case; small business before a sense of recognition is established in a person’s mind. Putting name brand information into the hands and at the fingertips of customers is the only way to instigate this kind of lasting impression. Making sure the business name, address, phone number and website address is listed clearly on any printed material that might leave your business in the hands of a customer or client is a good, and time tested strategy to stick by. This includes any shopping bags, pamphlets, flyers, brochures and business cards – particularly important in the case where they might be shared with friends.

Free-standing signs have long been a most effective marketing tool as is routinely targeted mailings to repeat customers and local area residents. But more and more today the task of name brand recognition is accomplished online through interactive websites, strategically placed articles and on-going social media engagement; by engaging in an active Facebook, Twitter, YouTube, Google Plus and Pinterest presence.

There is a growing array of options for expanding into the world of ‘instant’ digital marketing including online advertising (via your Facebook community for example), active and up-to-date search engine directories, business review sites (such as Yelp) and website contact forms that can, when carefully managed, help to drive new customers to your business.

Ultimatley, you don’t have to be in your 20s any more to appreciate smart phones, instant messaging, email, texting, Facebook, Twitter and other social media – elements that can also incorporate inexpensive communications tools that can be harnessed to support promotional efforts, expand public relations and provide patient education. Staying abreast of and managing all of these important elements of today’s marketing options can be mind boggling and time consuming to busy business owners, which is why Dhyzen Creative Services is there to provide the expertise and support clients have come to rely on, and trust.

Another successful Super Affordable Website

Another successful Super Affordable Website

The goal with this website was to create a design and navigation system that highlights the organization’s core message while validating their expertise and the work they do in the community, both visually and with written content. As a struggling small nonprofit with a number of bumps in the road in their past, they wanted to get online in a big way and make a positive first impression with visitors.

Just out of the box: New WordPress Website Design Project

Just out of the box: New WordPress Website Design Project

The goal with this new WordPress website design project was to completely demolish the old platform and start fresh with WordPress – to give her a more worthy persona and to redesign her online image as a professional and leader in her field. Hoping to make a smooth transition using the old content I quickly discovered that there really was no old content, so it was going to be a matter of starting from square one. Dr. Holland wanted to represented her practice and clearly describe her services but with a serious case of writer’s block and no access to anything other than a phone, this task ended up on my desk.