Articles to help small businesses and medical practices get a better understanding of online marketing. Topics cover website designs, WordPress rehab, redesign and updating, social media and more.
No matter what you’re trying to convey in a newsletter that information needs to be compelling and brief with links that take the reader to your website, where the full story lives. Without this sort of ‘call to action’ directing people to your website, writing a newsletter is pretty much a waste of time.
These are trying times for businesses. How does a local business keep customers during such doubtful times?
The goal with this website was to create a design and navigation system that highlights the organization’s core message while validating their expertise and the work they do in the community, both visually and with written content. As a struggling small nonprofit with a number of bumps in the road in their past, they wanted to get online in a big way and make a positive first impression with visitors.
There are ways to connect with your website visitors by adding new content to your news feed (blog – a word I avoid for professional websites). By posing questions and asking for feedback at the end of the article – and leaving your news open to comments can help to create new and inspired communication with your audience. By responding to comments and feedback you not only develop a good rapport with with commenters, you also influence other visitors by highlighting your expertise and availability.
