Marketing Strategy 101: Putting your brand forward
The type of online marketing that we manage for our clients is designed to facilitate authentic relationships between the business and their followers. As with any promotional strategy, strategic marketing brings together traditional advertising, updated branding, online and social media connections with promotional elements that are geared toward creating positive interaction with the community, which...Continue reading→
How to Write Newsletters That Rock
No matter what you're trying to convey in a newsletter that information needs to be compelling and brief with links that take the reader to your website, where the full story lives. Without this sort of 'call to action' directing people to your website, writing a newsletter is pretty much a waste of time.Continue reading→
Going from surviving to thriving
These are trying times for businesses. How does a local business keep customers during such doubtful times?Continue reading→
Another successful Super Affordable Website
The goal with this website was to create a design and navigation system that highlights the organization's core message while validating their expertise and the work they do in the community, both visually and with written content. As a struggling small nonprofit with a number of bumps in the road in their past, they wanted to get online in a big way and make a positive first impression with visitors.Continue reading→
Get to Know Your Lovable Liver
(A Dhyzen Article) The human liver is an amazing organ – able to fully regenerate itself even when as much as 75 percent of the organ has been removed. It’s a particularly important organ, responsible for detoxification and energy production. As resilient as the liver is, it can be compromised by abuse and neglect. The...Continue reading→
Why content creation and news is so important for your website
There are ways to connect with your website visitors by adding new content to your news feed (blog - a word I avoid for professional websites). By posing questions and asking for feedback at the end of the article - and leaving your news open to comments can help to create new and inspired communication with your audience. By responding to comments and feedback you not only develop a good rapport with with commenters, you also influence other visitors by highlighting your expertise and availability.Continue reading→
Just out of the box: New WordPress Website Design Project
The goal with this new WordPress website design project was to completely demolish the old platform and start fresh with WordPress - to give her a more worthy persona and to redesign her online image as a professional and leader in her field. Hoping to make a smooth transition using the old content I quickly discovered that there really was no old content, so it was going to be a matter of starting from square one. Dr. Holland wanted to represented her practice and clearly describe her services but with a serious case of writer's block and no access to anything other than a phone, this task ended up on my desk.Continue reading→
Where to Start with Social Media
Why it’s important for Small Businesses to Avoid Impersonal Social Marketing If you are a local business, professional or nonprofit organization social media marketing is one thing that you will want to get right into. Figuring out how to approach this highly trendy advertising strategy can be mind boggling. More often than not, the pressure...Continue reading→