Why content creation and news is so important for your website
There are ways to connect with your website visitors by adding new content to your news feed (blog - a word I avoid for professional websites). By posing questions and asking for feedback at the end of the article - and leaving your news open to comments can help to create new and inspired communication with your audience. By responding to comments and feedback you not only develop a good rapport with with commenters, you also influence other visitors by highlighting your expertise and availability. Continue reading→
Just out of the box: New WordPress Website Design Project
The goal with this new WordPress website design project was to completely demolish the old platform and start fresh with WordPress - to give her a more worthy persona and to redesign her online image as a professional and leader in her field. Hoping to make a smooth transition using the old content I quickly discovered that there really was no old content, so it was going to be a matter of starting from square one. Dr. Holland wanted to represented her practice and clearly describe her services but with a serious case of writer's block and no access to anything other than a phone, this task ended up on my desk. Continue reading→
Where to Start with Social Media
Why it’s important for Small Businesses to Avoid Impersonal Social Marketing If you are a local business, professional or nonprofit organization social media marketing is one thing that you will want to get right into. Figuring out how to approach this highly trendy advertising strategy can be mind boggling. More often than not, the pressure... Continue reading→